Are you struggling to attract and retain listeners or guests for your podcast? Despite your best efforts, does it seem like your show isn’t gaining the traction it deserves? Don’t worry – you’re not alone. One crucial aspect of podcasting often overlooked is customer experience (CX) which refers to people’s interactions and feelings with your brand. CX can make or break your podcast’s success.
In this article, I explain the meaning of CX, why it matters for podcast hosts, and eight improvement strategies, including persona development and journey mapping that can help you understand your audience and create experiences that resonate with them for better outcomes.
Why CX Matters for Podcast Hosts
If you’re not convinced that CX matters, consider these statistics:
- 81% of companies view customer experience as a competitive differentiator.
- 77% of consumers view brands more favorably if they seek out and apply customer feedback.
- Brands that use tools like customer journey maps reduce their cost of service by 15-20%.
While these statistics are related to business, they are also relevant to podcasting.
As a podcast host, you are essentially running a brand, and the experience you provide to your listeners and guests can make or break your show’s success.
Improving CX can lead to numerous benefits for podcast hosts, such as:
- Attracting and retaining listeners: A positive CX can help you build a loyal audience who will return to your show.
- Encouraging referrals: Satisfied guests and listeners are likelier to recommend your show to others, helping to grow your audience.
- Increasing engagement: When people have a positive experience with your podcast, they are likelier to engage with your content, leave reviews, and share your episodes on social media.
- Enhancing your brand image: A strong CX can help you stand out from other podcasts and establish yourself as a leader in your niche.
